Why Have a Mobile-Friendly Website?

So what’s so great about having a mobile-friendly website? Can’t a regular website be just as powerful? At Cymax Media, we often recommend that a client upgrade their website to be mobile-friendly. Some clients even come to us for that very reason. We’re going to explore the significance of having a mobile website design and its implications for your business.

The Meaning of “Mobile-Friendly”

Mobile-friendly websites, also known as responsive websites, automatically adapt the content to fit whatever size browser you are viewing the site through.  It doesn’t matter whether you are on a smartphone, laptop or tablet – the website will adjust accordingly to each shape. Not only that, but because of the nature of mobile websites, they will still work on any new devices that the technological world will produce in the future! This is GREAT news, considering that every year brings out more.

There are mobile templates, sometimes confused with mobile-friendly websites, which are not the same thing. Mobile templates are totally separate from your website and require you to use a second website or a subdomain. Not only that, but they are not built to fit to each individual screen size. Mobile-friendly websites, on the other hand, do just that. They are a shape-shifting, custom version of your website for every individual device.

What the Statistics Say About Responsive Technology

The importance of keeping up with the trends of technology is undeniable when you examine the facts. Studies show that over 50% of internet searches are now done on mobile devices! And according to the numbers from Smart Insights, 61% of visitors have a better opinion of companies with a responsive website. The evidence does not lie! Without a compatible website, user experience is dealt a severe blow. Studies show that a negative user experience (i.e., visiting a website on a phone that does not deliver resized content) causes over half of users will leave your website right away to search for one that offers a better user experience.

The implications of this are enormous when it comes to garnering business online. Some companies are incredibly dependent on their website to help raise awareness about their products or services and increase sales. If this is the case, your business cannot afford to remain outdated in this regard.

SEO and Mobile Websites

When it comes to search engine optimization and your website’s online presence, mobile technology is actually more conducive to better page rankings. Factors such as permalink structure, fewer on-page errors, and the announcement made by Google itself that responsive websites are favored over non-responsive websites in the search results prove beyond a shadow of a doubt that having a responsive website can help you to stay ahead of the competition.