What do you see when you pick up a packaged product or when you read through an official document? There is always an element of branding! Whether it is a physical product or digital, there is that symbol or element that says “Hey, this is who we are, and this is what we are about!” when you walk into a convenient store to purchase a product you already have a brand in mind most times and you often feel skeptical going for a new product with far less popularity than the one you have in mind. This is the power of branding. As we go on, you would soon realize the relationship between branding and creative design.
BRANDING AND LOGO
“I can tell it’s my usual brand! I mean… it’s got the Logo and everything”
When thinking about the concept of branding, the thought would be obscure without a logo, which stands out as the peculiar identity of the business. Every positive or negative experience is tagged immediately to the brand by mere recognition of the Logo. This imagery is what customers retain from their experience as either a trust worthy brand or not.
Large corporations such as Google, Apple, Skype and the likes have a special signatory logo which has been maintained since its very inception. Your choice of branding also does matter, as it can pave way for your business. As a business owner you would need a visual element that helps customers identify you anywhere and on any form of product or service you deal in.
“What should my logo look like?”
A professional can easily tell what logo works best for your business, or at least suggest best options for you business. In today’s world, the internet has brought about versatility and heavy competition. With this level of rush and short spam attention, it is necessary to critically consider the elements of your logo in order to effectively capture the attention of prospective clients. There are a few helpful tips for when designing your business logo;
- It must be simple and concise
- It should be memorable
- It should be flexible enough to accommodate your ventures
- It should be appropriate
- It should be distinct and not similar to some other larger brands