In marketing, there are inbound and outbound marketing strategies. In a nutshell, inbound marketing is better and more effective than outbound marketing. What’s more, inbound marketing costs less than outbound marketing that it’s a wonder why some businesses still use outbound marketing strategies.
Outbound marketing strategies include such things as cold calls, commercials and mail adverts. There are several reasons why these outbound strategies have very little success.
- Very few people are likely to respond positively to a cold call.
- Many hang up the moment they realize what it is!
- 85% of TV viewers fast-forward through commercials or turn their attention elsewhere when they cannot fast forward.
SEO is a good example of inbound marketing. The advantage that SEO as an inbound marketing strategy has is that it has in mind potential visitors to your website. SEO already focuses on people who are looking for what you are offering. Should you get a hit via SEO, chances of converting this hit into a sale increase drastically. What’s more, it does not give a negative impression on potential customers that you are desperately seeking to close a sale or get a hit.