A well planned SEO strategy rewards your website with high visibility on Search Engine Result Pages. This leads to an exponential increase in traffic. The great thing with SEO is that traffic is usually targeted to reach the specific demographic of people who would likely be interested in your services.
Often time people confuse traffic for leads. Traffic and leads are distinct in that one can lead to the other but not vice versa. Quality traffic can generate leads and this leads to repeat businesses and customer loyalty, however this is only achievable with targeted, quality traffic and not just quantity.
The end result of a well executed SEO strategy is a boost in sales. This is witnessed after a varying period of time, depending on a number of factors such as level of competitiveness of industry and the likes.
How important are fresh website content in SEO?
New content is like fuel that keeps your engine going. It renews SEO and revalidates it. Imagine if you have two websites with great SEO strategies, both are competing for first place and are both equally matched. Google crawlers are equally smart and they know which website is updated more frequently with content. The most updated website is more likely to take the top spot.
Lead generation is important in every business as it keeps the business running. Most businesses make more money from their older customers than brand new customers; this is the power of managing leads effectively and ensuring that they become customers.
SEO is the best option when it comes to generating leads in today’s business but not everyone is familiar with how it really works. The results of SEO can be positive or negative. This had led to its classification into two sections called “constructive” and “destructive” SEO.