On the surface, social media may seem irrelevant to your company as a time-spending pastime for the idle. After all, how can a tweet under 140 characters possibly enhance your business’s standing, let alone posting a photo of last night’s conference to a Facebook page? But don’t be let antiquated concepts of what marketing outreach looks like pull the wool over your eyes – when implemented correctly, harnessing the power of social media can result in a surprising number of entrepreneurial perks.

Social Media Keeps you Connected

A survey of businesses regarding social media revealed that nearly one in ten dismissed it as a passing fad. But those who understand that social media is a means of conversation and continued communication between the customer and the service provider were twice as likely to utilize social media as a means to research new products.

Having a place to connect with clients can build relationships, keeping them informed about upcoming events or special offers. This is an added convenience to them and a way that you can stimulate conversations. In turn, they may promote your brand for you to their circles.

From your end of things, you can receive feedback from customers, allowing you to formulate new ideas about how to enhance your brand. This keeps your company relevant and in touch with the needs of your audience. And relevancy is the key to a business’ survival.

Social Media Helps your Website

As the Moz blog says in their article on social media,

Your efforts in social media should be an extension of everything else you do in all departments of your company. Capturing your company’s voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more.

Social media outlets are not a means to replace your website – they are a means to enrich it. Hand and hand, social media and your well-designed, well-optimized website can launch your business to new heights. For every time a visitor “likes,” “tweets,” “plus-ones,” or uses another social platform to share your company, they are advocating your company to an unreached audience. This boosts web traffic and trust in your brand. So, it all comes around, doesn’t it?