What an Effective Website Provides
- Responsive technology platform
- Targeted visited traffic
- Crisp, modern appeal
- Fast load time
- Consistent messaging
- Strategically placed call-to-actions
- Builds trust in viewers
- Simplified navigation
- Follows SEO-friendly best practices
Crafting a Plan
The saying “you get what you pay for” holds true in every aspect of a good investment, and that is exactly what your website will be. With the rise in popularity of cookie-cutter website templates, our clients who had previously gone that route have discovered a multitude of problems with them, from invisibility on the search engines to poor user experiences and low conversion rates.
At Cymax Media, we will utilize our skills in design and lead generation to craft a website that not only looks fantastic and follows best SEO practices, but ensures that points of contact are easy to find. When you partner with us, we will give you a one-on-one phone consultation during which we can exchange ideas and you can pick our brains.
Some helpful things to remember:
Define your goals. What do you want to get out of your website? More calls? A better online appearance? Are you looking for long-term or short term results?
Understand your clients. Who do you want to reach, and what will your potential customers be looking for – both in search and on your site? Analyzing your current clientele for data can prove to be very useful.
Establishing a Brand
Our web designers Fort Collins not only the have technical skills needed to produce websites, but to build brands off of a clear, consistent logo our specialists can work with you to produce. Your logo will capture the essence of your company and be the lasting memory of your business to the world. Standing out now is more important than ever where a sea of companies are competing to make a strong impression.
Why Responsive Websites?
The dangers of not having a mobile website are too great to ignore. Not only does Google encourage websites to comply with mobile standards, it takes steps to downright penalize sites that do not comply. Because of Google’s new algorithmic update called “Mobilegeddon,” sites that are not mobile friendly will not appear in search results when a visitor is on a mobile device.
The kicker? Over 50% of searches are performed on mobile devices! That means missing out on significant traffic by not complying. For those visitors who do find your website through direct referral, they are likely to leave quickly due to not being able to view the site properly. As a result, they will hit the back button to find another website that will display correctly.
Mobile Web Design is Critical
Mobile websites behave just as well on desktops as they do on smart phones or tablets. They are specifically created to collapse into the size of the screen without compromising on readability or letting any part of the page get cut off. Responsive technology glides seamlessly from any device, an ability developed by our president over a decade prior to its release by the founders of Twitter.
But mobile design is not just for new websites. Using sophisticated data migration techniques (along with a lot of hard work) Cymax Media specializes in upgrading older websites to the new software with significant improvement to the design. Our techniques ensure there will be no negative impact on search performance – if anything, Google will be better-able to access your pages due to improved URL structure.