ECommerce SEO 2018-02-28T17:05:41+00:00

ECOMMERCE SEO

Watch Your Sales Soar

You have a website selling products. We can help pair your products to the perfect customer
using our state of the art SEO solutions.

Denver SEO Company

Why Today’s ECommerce Websites Need SEO

ECommerce is at its prime and yet we are set to witness massive improvements in sales records.

Now you have taken the leap into eCommerce, it is a most profitable venture but there are quite a few hurdles you may have to get through before you start making some serious cash. Starting an eCommerce website from scratch poses dilemma of choosing products, creating a blog to post updates on, creating campaigns on social media such as Facebook and Instagram, writing a ton of content and product descriptions -these can be overwhelming. The main challenge is usually publicity, getting people to know about your online store, advertising on various platforms to attract people to your eCommerce website. If you have tried this before, you may have realized that there is something missing – there is that SEO capacity lacking… there! I let the cat out of the bag. What you need is an awesome eCommerce SEO strategy.

Grow Your Business

We drive quality traffic to your store online

Cymax Media is a Colorado based SEO strategist company. With 20 years of experience in business we have amassed a pool of knowledge in the art of business dynamics, SEO planning and implementation. We have had numerous successes in our endeavors and this is due to our high level of research and adaptation with the most current technology and the latest industry trend. Our teams work round the clock to keep our business data on update. This enables us to give the most effective advice on business strategies.

We have in-depth knowledge on the management of eCommerce and we apply the latest innovations in ensuring that your website gets the publicity it deserves.  Give us a call today for a free consultation session on 303-681-2020. Our team of experts will gladly answer any questions you may have. Give us a buzz and let’s get that store running!

Skyrocketing Sales Through Organic Search

The Benefits of ECommerce

Are you thinking of going into eCommerce? Or perhaps you already own an eCommerce store and wondering what possibilities lay beyond the horizon? Well firstly, congratulations on your first step. ECommerce is one of the newest innovations in business and the easiest way to start trading as a medium between merchants and consumers without actually owning a physical store. It can be referred to as a mobile store as you can manage it from anywhere you are. The convenience of owning an eCommerce store is that you still get to keep your day job and manage one, depending on the size and type of products.

Search Engine Optimization, SEO for short, is the science or set of strategies put in place to organically increase your business website ranking on search engines such as Google, Yahoo, MSN, Bing and the likes.  Whenever a potential client needs to make purchase of a product, they simply go online on Google and type the keyword on the search bar then hit enter. Your eCommerce website will turn up on the first search engine result page, only if you have hired the right professional company to implement SEO strategies for your website. SEO is not easy and doesn’t yield instant results. It requires skill, experience, a keen eye, and complete knowledge of its landscape.

Elements of an Effective Campaign

Elements That Make Up an SEO Plan

  • Engaging Content is an essential part of SEO in eCommerce, this will be better explained in this article
  • Your website should have a credible backlink, usually an influential website
  • In line with current Google trends, all websites must be built to accommodate standards such as mobile devices- android, iphones and the likes, to better enhance visibility and user experience
  • There has to be SEO elements embedded in the HTML structure of your website
  • Highly competitive keywords are the magnets that attract prospective clients and improves ranking.

In a nut shell, users who are in search of certain products of services would open the Google search engine, type in a query in the search bar and hit search. Google uses advanced algorithms and technology known as spiders and bots to retrieve the most suitable results for your search. There are over 200 factors used for ranking webages. These factors also take on-site and off-site strategies into consideration.

On-Site Factors

Keywords – there are highly functional keywords and their structures using concepts such as “big heads” and “long tails.” These are relevant in creating competitive and exclusive keywords.

Title Tags – these are the first things you see on Search Engine Result Pages. It describes your website in a most peculiar fashion. It contains brand name, and primary keywords

Headers – content headers must also reflect services offered

Content – every content must be unique and engaging, with adequate keywords. The minimum amount of an effective content is 300 words per post.

Onsite Links – these include navigation bars that link to all the pages in your ecommerce websiteThe more the links- the better.

Duplicate Content – Google penalizes copied content or duplicates on different pages of the same website. This is why you should not use manufacturer’s product descriptions on your ecommerce website.

Off-Site Factors

Elements That Make Up an SEO Plan

  • Engaging Content is an essential part of SEO in eCommerce, this will be better explained in this article
  • Your website should have a credible backlink, usually an influential website
  • In line with current Google trends, all websites must be built to accommodate standards such as mobile devices- android, iphones and the likes, to better enhance visibility and user experience
  • There has to be SEO elements embedded in the HTML structure of your website
  • Highly competitive keywords are the magnets that attract prospective clients and improves ranking.

In a nut shell, users who are in search of certain products of services would open the Google search engine, type in a query in the search bar and hit search. Google uses advanced algorithms and technology known as spiders and bots to retrieve the most suitable results for your search. There are over 200 factors used for ranking webages. These factors also take on-site and off-site strategies into consideration.

Advantages of SEO

  1. PEOPLE FIND YOU

It helps you increase targeted traffic, NOT traffic that leads to multiple bounce rates, but traffic that would most likely lead to conversions. People can find and view your site through various means but this wouldn’t make a difference if the demographic of people who find your eCommerce site have no use for the type of products you trade in. Imagine if your eCommerce store was all about beauty and makeup but your audience is 90% male, this wouldn’t be great. This is where targeting of audience is necessary.

  1. ECONOMICAL

People prefer SEO as a more cost effective option of generating organic traffic because once you have implemented SEO strategies; traffic to your ecommerce website is free! This beats paid ads such as buying website banners to advertise on multiple platforms and it definitely is a better option to pay-per-click which is pretty expensive these days due to the high competitive bidding from thousands of websites competing for advert space.

  1. LONG LASTING RESULTS

The result of SEO strategies are scalable and are more permanent. When you attain your desired spot you could take a break and still be on the search engine priority list. This is unlike ads and pay-per-click where your publicity ends when contract is terminated.

  1. BE RELEVANT ON GOOGLE

Of all search engines today, Google stands out as the most widely used and it is embedded into our daily lives with its other offers such as Google Analytics, Adwords, shared drive, and lots of other uses. This means that Google literally owns the market. SEO can keep your website relevant and visible in the most used search engine in the world.

  1. SMOOTH SAILING

SEO drives traffic and this leads to a boost in sales. It puts your business on autopilot.

People going into eCommerce are fully aware of the heavy competition online as there are hundreds of thousands of websites out there so the smart thing to do would be to go for renowned and professional SEO providers such as Cymax Media of Denver. Finding the right SEO Company also determines the success of your eCommerce website. A company with years of experience and a great culture with the drive for success, these are the values that keep us relevant in the market space.

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303-681-2020