If your business doesn’t show up by the second page of Google search results, it might as well not exist. Only 5% of searchers even go past page 1.
You’ve been told time and time again about the importance of SEO to get you into these prime rankings. But do you ever find that doing your own SEO doesn’t quite get you the results you need?
To really get the rankings your business needs, you should think about seeking to outsource SEO. You may wonder why you should hire an SEO specialist when on the surface it seems like something you could handle yourself.
In this article, we’ll show you exactly why you should outsource SEO. Read on to find out.
Avoid Consequences From Bad Practices
There are a lot of SEO guides available online that make SEO look pretty easy. Just throw in a bunch of keywords and call it a day, right?
Unfortunately, there are a lot of people out there who practice bad SEO. And while their techniques might have worked five years ago, search engines and SEO are both constantly evolving. Something that might have been great advice in the past could be penalized by web crawlers now.
If you don’t know much about SEO, you might have trouble sorting out what is good practice and which techniques will get your site slapped with a ranking penalty. Particularly bad SEO offenses can get your website banned from Google’s search pages.
If that happens, all the time you have spent carefully cultivating your website and audience will be lost. With an SEO specialist, you don’t have to worry about running up against any penalties.
Keep Up With Google Updates
The rules that govern SEO are constantly changing because Google is always updating its algorithms. Whenever they make adjustments to their ranking signals, your SEO strategy needs to change.
Keeping ahead of these updates is extremely time-consuming. You need to constantly be researching and developing SEO best practices.
You need to update your content strategies at the drop of a hat, and completely change your communications plans. Otherwise, you may begin to see your site sliding down the rankings instead of rising.
SEO companies make it their business to stay at the forefront of any changes in the way content is ranked.
For SEO companies, staying one step ahead of these algorithm changes is a full-time job. Unless you are able to devote a great deal of time to this – and any business owner knows how hard time is to find – you will be stuck behind any competitors who outsource SEO.
It may seem counterintuitive that paying for a service will save you money, but hear us out.
Your time has value. If you are spending a ton of your time on your SEO, trying to keep up with Google’s algorithm and researching best practices, you have less time to spend on other parts of your business.
If you want someone else within your company to handle it, you will either have to hire someone new or train one of your current employees. Both of these options will end up costing you. A new employee means another salary to pay.
Training a current employee costs money in wages during the training. Plus, someone else in your company will need to cover the work they no longer have time for.
Plus, most SEO firms subscribe to analytics services and other tools. These tools are cost-effective for them because their whole businesses revolve around SEO.
If you don’t outsource SEO, you will have to make a choice. Either you will shell out for these pricey tools, or go without them and not have the best SEO possible.
Put Content First
Good SEO also means good content. Google’s advertising privileges the sort of content that users want to read.
When you outsource SEO, you’ll get an increase in your rankings because you are getting optimized quality content. The right SEO company will create well written, engaging content that will appeal to your users and search engines.
Great web content, such as a blog, gives your customers an extra service. They will have another reason to keep coming back to your website. So, great SEO makes your website easier to find and gives people more reason to stick around.
Beware of Black Hat Tactics When You Outsource SEO
While using outsourced SEO is a great way to boost your rankings, you need to be careful about the service you choose.
White hat SEO is what you need. With white hat SEO, your website will be optimized in a way that still makes it super readable for your users. It also doesn’t break any of Google’s rules to weed out spammy content.
Black hat SEO is a nightmare for web users because it is built to trick search engines. It uses things like keyword stuffing, invisible text, using irrelevant keywords, or swapping out pages after they’ve been indexed. At its worst, it can even involve hijacking other websites to boost your links.
These techniques break Google’s rules and can get your website banned from Google search.
Before choosing to outsource SEO to any company, ask how they plan on raising your ranking. If they are using strategies like keyword analysis, link building, and good quality backlinking, they are using white hat SEO.
If they won’t tell you their strategy, stay far away. They will likely use shady black hat practices that will damage your ranking and reputation in the long run.
Having your SEO done professionally makes a lot of sense. It ensures that you avoid any penalties for bad SEO practices. At the same time, it means your content will always be one step ahead of search engine algorithm updates, keeping you higher in the rankings.
It’s more cost-effective since you save time and don’t have to shell out for analytics software and tools. Plus, you’ll get great content to keep your customers coming back.
If you want to learn more about how outsourcing SEO can improve your rankings and your website overall, contact us today.