Want to take your business to new heights? We can help! Here are four quick tips on how to grow your business successfully online.
For the vast majority of business owners, their website is the most affordable (and valuable) marketing asset they own. It goes without saying that to compete online your website should not only have valuable information and content but it should be built on “responsive” (mobile-friendly) technology. For the first time, Android is more popular than Windows. Android is the operating system that powers millions of smartphone…Samsung, HTC, LG, Sony, Moto X, and Google’s Pixel and more. While the desktop (typically using Windows or Apple’s iOS) is still the preferred computer of choice in the office, the advantages and power of mobile devices has radically shifted the way in which the world accesses the internet and gets their information. This means your website MUST be mobile-friendly or you’re losing out on leads and customers. When we develop websites, we place a priority on mobile display and functionality. Google has correctly seen the future of mobile and bet heavily on it. In fact, they place a priority on sites that are “mobile-friendly” and have an online website “mobile-friendly” website test. https://search.google.com/search-console/mobile-friendly
Leverage your expertise and establish a blog on your website. A blog helps you credibility as an authority and an expert. Sharing knowledge can help people, which is a nice thing to do too! Blogging can convert web traffic into phone calls, emails and into new customers. A blog that has good content will provide positive ranking signals to Google. Google loves good content and a good blog can show that your website is valuable information resource which can help increase your search rankings. A blog can be self-promoting or about any topic of relevance to your customers. According to www.quora there are around 152 million blogs. Another interesting fact is that websites with a blog have 97% more indexed pages in the search engines. This proves that Google (and other search engines) loves information and the content oriented world of blogs.
You should buld a blog into your business website. Just a hint…if you’re going to blog, study your competition. Learn from the good blogs in your industry and take a little time to put your thoughts together and make it worth reading. Or…hire a good content writer to help you. A good blog should shoot for 900 words or more.
Search Engine Optimization is focused on optimizing a website to gain high placement (ie first page results) in the organic search results (especially on Google) can dramatically increase the number of leads, bring increased success to a business, and achievable especially when focusing on very specific target markets. In fact, an investment in search engine optimization (SEO) is one of the smartest marketing decisions your business can make. But SEO
is an investment and it takes time to produce results. Many companies look at SEO as too expensive. But if you spent $2000 and made $30,000 wouldn’t that “expense” be looked at as a billiant investment? Perhaps that’s wy Cymax Media has has many SEO clients that have been with us for years and years? So yes, SEO involves some risk that you’ll lose your investment. But if you have a great company, an value proposition you would be wise to go with an SEO company that has a proven track record and clients to prove it. This removes much of the rise and will help you make a wise investment instead. If you’re a business looking to grow, then investing in SEO is a step you should seriously consider.
Last but not least….Video. Video is simply the hottest medium on the web, which means its the hottest media in the world. Facebook and Google now both place premiums on video content. Smart phones and mobile devices are the new dominating devices and video is the preferred content. In fact, 59 percent of business executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it. Don’t we all love YouTube? When you want to learn ANYTHING…YouTube is the best place to go..hands down!
According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. Video is easier to “absorb” and remember than text. Video promos and product videos can increase your leads and sales and boost your bottom line. The trend to online Video is huge and only going to continue…embrace it.
If you need help staying on top of new trends in technology consider partnering with a digital marketing company that has the experience you need. Of course, we would be glad to discuss your business and how Cymax Media can help you in any one of these important areas!
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