If you are just getting your business off the ground, starting your own website can be a bit overwhelming. The first question is usually “Where on earth do I begin?” This simple guide will highlight steps to be taken in getting your website started.
1. Choosing your platform
The idea behind starting your business website in the first place is either to sell products and services or to provide information as well as to generate leads. To effectively pull this off, one must be equipped with information. The best websites are created using the most efficient web content management system (CMS).
Content management systems are platforms where you develop and store all your business data making them accessible on the internet through an online address or on search engines. The most popular CMS being used globally are WordPress, Drupal, Joomla and Cpanel.
Over 51% of businesses prefer WordPress as their CMS platform of choice. This is because it is user friendly, highly sophisticated with limitless themes to pick from, one could also install helpful plugins, it is responsive and mobile friendly, its customer support system is vibrant, and WordPress easily synchronizes with all social media platforms, best of all – it is easy to use!
2. Pick the Best Hosting Plan & Domain Name
Hosting simply means putting your well furnished website on the web and making it accessible for everyone who uses the internet. The domain name is basically the address of your website, it often goes www.yourbusiness.com.
There are many different types of hosting services to pick from. Each of these services come with their peculiar packages and hosting plan from basic to premium so one must be thorough with research before choosing a plan that suits their business. We offer hosting solutions for the majority of our clients and will work with you to determine what package will best fit your needs, depending on the anticipated traffic to your website.
Your domain name should be relevant to your business for SEO purposes, and it’s always a good idea to keep it simple! You can choose from different extensions for your domain name, including .com, .net, or .org depending on your business type.
3. Populate with Massive Content
At Cymax Media, we work with you to create a website design that meets your vision for your new site. But no design is complete without content. That’s why it’s important for business owners to select images and write text they feel is the best fit for their brand, which we integrate into the new layout. After the design and development phases are finished, you can add or edit content where you desire, or perhaps begin adding blog posts.
Now to the good stuff… CONTENT! We would be remiss if we did not adequately explain the importance of great content on your website. Simply put, the perfect content must be well written, structured, relevant to your business, SEO savvy, and engaging enough to pull audience. While adding content to your website, take note of attributes, categories, Meta descriptions, taglines, H1 & H2s, readability, images, videos, graphics, discussion box for public engagement, and other settings that are relevant for creating a most engaging post. You can always edit your posts and republish them in case of errors.
4. Boost your website rankings with SEO
Search engine optimization is absolute when it comes to creating visibility, traction, generating leads and improving conversions. There are a few plugins that you can install on your website that can assist with SEO such as Yoast. However SEO can be improved through a plethora of means, such as social media platforms, blogs, Google Adwords, and off-site optimization.
Creating a website yourself is an option some people choose, however, if you prefer the Do It For Me (DIFM) means then there are expert agencies like Cymax Media that specialize in this field – all a click away.