Due to the high competition, a successful local SEO Denver strategy is difficult to nail down.
You have to understand SEO and the impact that it has on digital marketing. Moreover, you also have to understand local SEO and how to apply it to the Denver area.
Let’s take a close look into local SEO in Denver.
What Is SEO?
SEO is short for “search engine optimization.”
All search engines are programmed with certain algorithms. When the search engines’ bots crawl over web pages, the search engines use these algorithms to rank the pages.
Specifics vary from search engine to search engine. But in general, search engines rank pages according to content, usability, reliability, and security.
The higher a page’s rank, the more likely the page will appear on Google’s first search engine results page (SERP).
Common SEO tactics include relevant links, keyword usage, and high-quality content.
What Is Local SEO?
SEO operates globally by default.
Local SEO ensures that a web page garners local hits. It utilizes a variety of regular SEO tactics as well as additional tactics to appear in local searches.
Local SEO is key for small businesses. Small businesses cannot compete with large, well-known ones — period. They are popular, wealthy, and have access to resources that are out of small businesses’ reach.
For that reason, small businesses rely on local SEO to reach nearby consumers. Without local SEO, large businesses’ web pages would dominate all searches. Consumers would likely never find small businesses’ web pages.
10 Local SEO Denver Strategies
Denver businesses must focus on local SEO Denver strategies to get the traffic they need.
Let’s review ten local SEO Denver strategies.
1. Add Your Location
SEO technology has become sophisticated over the past twenty years.
Search engines now take website and searcher proximities into account when ranking web pages. For example, a woman in Harrisonburg, VA who searches for local Thai restaurants will automatically find results in and near Harrisonburg.
Ensure your web page has a location tied to it. You can accomplish this by adding your business to Google Maps.
2. Open A Google My Business Account
Search engines take the information they find about your business on third-party websites into account during ranking. For that reason, it is smart to ensure your business information is on as many third-party sites as possible.
One must-have third-party presence to have is Google My Business.
Google My Business acts much like an online yellow pages section. You simply add your business’s name, category, contact information, and other information to register.
Afterward, search engine bots will find your website’s information in conjunction with your Google My Business’s information. You’ll receive a higher rank from them.
3. Join Practitioners’ Sites
Some business categories have their own directories. Common examples include doctors, dentists, and lawyers.
Do your research. If your profession has a local directory, be sure to join it and add your information.
4. Include Your Physical Address
Listing your physical address on your website is a key part of any successful local SEO Denver strategy. Your physical address links your website to Denver-based searches.
Beware of merely listing your address, though. Competitors in the same town can easily knock you off the front SERP.
Instead, include both your physical address and a list of the areas you serve.
For example, let’s say your business is in the heart of the city. In addition to listing your address, state the fact that you serve the surrounding towns of Fort Collins, Longmont and Colorado Springs.
5. Create Separate Landing Pages
Another local SEO Denver tactic to try is creating a separate landing page for each location that you serve. You should classify the location by town name.
Each landing page should look identical. The only thing that should be different is the URL name. The URL slug should include the location.
6. Write Specific Calls To Action
Calls to action are organic phrases on a website that entice people to take the desired action.
For example, blog entries often ask readers to share them or make comments on them. Product pages direct shoppers to the shopping cart and purchase area. Homepage content usually encourages site visitors to contact the site owner.
Calls to action are a key part of converting traffic into leads. They make traffic feel obligated to take action without sounding desperate or pushy.
7. Feature Reviews
Many consumers won’t take action unless they feel they can trust the business. After all, the Internet is a haven for scams. Some scammers are so clever that they can pass as legitimate businesses for months or years.
For that reason, it is important to include consumer reviews and testimonials on your website. Show consumers that you’re legitimate and worth checking out.
8. Build Local Links
Building links is an important part of any SEO strategy, let alone a local SEO Denver strategy.
Relevant, credible links back up assertions and facts in your content and blog entries. Additionally, they provide valuable networking opportunities.
Often, businesses that receive links back on other sites return the favor. When they post new content, they make sure to include links back to those sites.
When it comes to local SEO, links to local organizations and businesses is the way to go. Reach out to them about guest posting opportunities and joint event-hosting.
9. Ensure Your Site Is Mobile-Friendly
Mobile-friendliness isn’t a hard rule of SEO yet. However, search engines now show preference to websites that are mobile-friendly.
Search engines are designed to assist searchers. They show web pages that they deem most relevant to searchers’ search items. And mobile searches are on the rise.
For that reason, it is imperative that you ensure your website is mobile-friendly now.
10. Check Out Your Competitors’ Websites
Learning about SEO and implementing it are two different things.
If you still feel foggy about how to start your local SEO Denver strategy, check out your competitors’ strategies. Look at their websites and business profiles. Then, replicate what they’ve done.
Need More SEO Strategy Advice? Check Us Out!
At Cymax Media, we know you need a successful local SEO strategy in order to thrive in today’s competitive market. We offer a variety of resources and services that cover everything from web design to photography to branding.
For more resources on these and other subjects, check out our blog reel!