Keywords – there are highly functional keywords and their structures using concepts such as “big heads” and “long tails.” These are relevant in creating competitive and exclusive keywords.
Title Tags – these are the first things you see on Search Engine Result Pages. It describes your website in a most peculiar fashion. It contains brand name, and primary keywords
Headers – content headers must also reflect services offered
Content – every content must be unique and engaging, with adequate keywords. The minimum amount of an effective content is 300 words per post.
Onsite Links – these include navigation bars that link to all the pages in your ecommerce website. The more the links- the better.
Duplicate Content – Google penalizes copied content or duplicates on different pages of the same website. This is why you should not use manufacturer’s product descriptions on your ecommerce website.