There is an old saying (as of, well, less than 10 years ago) that sites don’t rank, pages rank.  If you want to do well on the search engines you have got to give your pages attention!  When you show up in a search engine result on the first page of Google, (what a wonderful day!) what do people click on?  They do not click on your entire site all at once, do they.  They click on a specific page or post.  That is what Google segments for viewers.  You can have multiple pages all on different subjects, and they can show up in many different places.  You must keep this in mind when structuring pages.  They are what viewers are going to land on, so they need to be good!  You can think of pages like a page of an encyclopedia being torn out and turned digital.

Some elements of a page are visible to humans, while others are what robots look at more than people.  What are the parts of a page that search engines care about?

  1. Title
  2. Description
  3. Content (body)

All of these three things need to be looked at individually in order to get a good understanding of them.  There is more to it than meets the eye!

>> Click here to go to Creating a SEO-Friendly Pages Part 2